While France is renowned for iconic cities, historic châteaux and incredible gastronomy, some of the country’s best experiences are part of everyday life. From grand to subtle customs, read on to find out more about these fascinating traditions in France. Understand France beyond the postcards, giving you an insight into how locals live, connect and celebrate life. 

The art of the daily market 

Farmers market, Lyon

For a sea of colours, aromas and community rolled into one, head to your nearest local market. If you quietly observe, you’ll see that it’s more than just a place to shop; it’s a ritual and chance to connect. Locals take pleasure in buying fresh produce and planning meals around what’s in season. This tradition is very strong in southern France in particular.  

The joy of eating well 

Wine tasting

The French place much importance on taking the time to enjoy good food and good company. So much so that UNESCO has recognised the gastronomic meal of the French as an intangible cultural heritage! When in France, you’ll find that meals are social, leisurely affairs – especially lunches. The midday meal can stretch for hours as locals savour each course. Begin with an apéritif followed by a seasonal salad or an onion tart starter; before a main course of like the classic coq au vin if you’re in Burgundy or fresh seafood if you’re by the coast. To finish, a cheese course is served as well as dessert…all washed down with wine, and coffee or tea at the end. Bon appetit!  

The daily pause  

Apero in France

Continuing with the food theme, you can’t miss apéro – a pre-dinner drink with light snacks. It sets the tone for the evening ahead, giving people ample time to unwind and connect, embodying the French belief that life should be enjoyed in measured moments. Whether it’s a glass of wine in Bordeaux, pastis in Marseille or champagne in Reims, pair this with olives, nuts or a few slices of charcuterie for the perfect apéro. 

Regional festivities 

Provence lavender field

Attending one of France’s regional festivities is a wonderful way for travellers to connect to everyday life. From Burgundy’s grape harvest to lavender festivals in Provence, you’ll experience unique music, food and folklore. 

Café culture 

Girl at a cafe in France

Café culture is practically a national pastime. Offering a small way to savour life’s simple pleasures, this unhurried tradition features coffee, possibly a sweet treat, and excellent people-watching. Whether in big cities like Paris or a small town in the Alsace, cafés offer a front-row seat to everyday life.  

Wine is a way of life 

Wine in Bordeaux

Whether in a vineyard, at a bistro or at home, you can guarantee a bottle of wine will be on the table for lunch or dinner. Instead of being reserved for special occasions, a glass of wine a day is part of French tradition. Each region celebrates its own varietals and vintages, pairing them with local dishes to honour the origin, taste and tradition.  


These traditions are what makes France, France. Discover all these and more on an Avalon Waterways river cruise, or a Globus or Cosmos tour. 

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